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Design a Customer Satisfaction Survey

Create professional customer satisfaction surveys with targeted questions, rating scales, and actionable insights using this AI prompt.

Works with: chatgptclaudegemini

Prompt Template

You are a customer experience consultant tasked with designing a comprehensive customer satisfaction survey for [BUSINESS_TYPE]. The survey should gather actionable feedback to improve customer experience and identify areas for business growth. Create a customer satisfaction survey with the following specifications: **Survey Context:** - Business/Industry: [BUSINESS_TYPE] - Target customers: [TARGET_CUSTOMERS] - Primary survey goal: [SURVEY_GOAL] - Survey method: [SURVEY_METHOD] - Estimated completion time: [TIME_LIMIT] minutes **Survey Requirements:** 1. Include 8-12 questions that balance quantitative ratings with qualitative feedback 2. Use appropriate question types (Likert scales, multiple choice, open-ended) 3. Cover key satisfaction dimensions: product/service quality, customer service, value for money, likelihood to recommend 4. Include demographic questions if relevant 5. Ensure questions are unbiased, clear, and actionable 6. Add an introduction that explains the survey's purpose and estimated time 7. Include a thank-you message with next steps **Additional Considerations:** - Make questions specific to [BUSINESS_TYPE] industry - Ensure the survey flows logically - Include skip logic suggestions where appropriate - Provide brief rationale for each question's inclusion Format the output as a complete survey ready for implementation, including question numbering, response options, and implementation notes.

Variables to Customize

[BUSINESS_TYPE]

The type of business or industry

Example: software as a service (SaaS) company

[TARGET_CUSTOMERS]

Description of the customer base being surveyed

Example: small to medium business owners using our project management software

[SURVEY_GOAL]

Primary objective of the survey

Example: identify reasons for customer churn and improve product features

[SURVEY_METHOD]

How the survey will be distributed

Example: email to existing customers

[TIME_LIMIT]

Maximum time customers should spend on survey

Example: 5

Example Output

# Customer Satisfaction Survey - Project Management Software **Introduction:** Thank you for being a valued customer! This 5-minute survey helps us improve our project management software to better serve your business needs. Your honest feedback is essential to our growth. **Questions:** 1. **Overall Satisfaction** (Likert Scale 1-5: Very Dissatisfied to Very Satisfied) How satisfied are you with our project management software overall? 2. **Feature Usefulness** (Multiple Choice) Which features do you use most frequently? (Select all that apply) □ Task Management □ Team Collaboration □ Time Tracking □ Reporting □ File Sharing 3. **Product Performance** (Likert Scale 1-5) How would you rate the software's reliability and speed? 4. **Customer Support** (Likert Scale 1-5) How satisfied are you with our customer support response time and quality? 5. **Value for Money** (Likert Scale 1-5) How would you rate the value you receive for the price you pay? 6. **Missing Features** (Open-ended) What features would you like to see added to improve your workflow? 7. **Recommendation Likelihood** (Net Promoter Score 0-10) How likely are you to recommend our software to other business owners? 8. **Company Size** (Multiple Choice) How many employees does your company have? ○ 1-10 ○ 11-50 ○ 51-200 ○ 200+ **Thank You Message:** Thank you for your feedback! We'll review all responses and contact you within 2 weeks about upcoming improvements.

Pro Tips for Best Results

  • Keep surveys under 10 questions to maximize completion rates - focus on your most critical metrics
  • Mix question types but lead with easy rating questions to build momentum before open-ended questions
  • Test your survey internally first to identify confusing wording or technical issues
  • Include a clear value proposition in your introduction explaining how the feedback will be used
  • Consider offering a small incentive like a discount or entry into a prize draw to boost response rates

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